IDENTITY & BRANDING, EXPERIMENTAL TYPOGRAPHY

A self-initiated university brief in which I investigated how the medium of a message affects its content and therefore its understanding and how it’s received by the recipient.

I invented a company which would take a customer’s message, design an experimental typographic version of it and send it to the recipient. The customer would input their message and state the tone in which they want the message to be sent, for example, earnest, sarcastic, direct etc. I named the company ONO (Offline-Note).

The messages to be sent can be absolutely anything, from the mediocre—“what would you like for dinner?”—to the corrective—“I find you abrasive”—to the life-altering—“will you marry me?”. The more absurd or amusing the better.

The company is based around the idea that text messages and emails are too easy to send and too easy to misconstrue. People do not value an email or a text message and may even be offended by the lack of effort expended on an important message. Sarcasm or irony is also difficult to communicate in these forms. This company solves these issues with high-effort, analogue, convoluted messages, delivered in a form relevant to the content.